A Pivot Toward Connectivity
One of the most rewarding parts of 'building in public' is the feedback loop that happens before a single line of final code is even written. Originally, my roadmap for this project was fairly set in stone. However, a recent conversation shifted my perspective on how people will actually access the micro-pages I've been developing.
I was chatting with my friend Greg, talking through the mechanics of the platform. Greg is someone who is always looking for ways to streamline his own projects, and he asked a simple question: 'How are people actually going to get to these pages in the real world?'
The 'Greg' Realization
Greg pointed out that while a micro-page is great, the 'bridge' to get there needs to be just as frictionless. He suggested that integrated link shortening and QR code generation shouldn't just be an afterthought—they should be core features. If the goal is to reduce friction, we need to solve the problem of the 'ugly URL' and the 'physical-to-digital' gap.
It was a 'lightbulb' moment. I hadn't originally planned to build a custom link shortener or a QR generator into this phase of the project, but the more we talked, the more it made sense. To truly provide a low-friction experience, you need a way to turn a complex web address into a short, brandable link or a scannable code that works instantly on a smartphone camera.
Why This Matters for Marketing
Integrating these tools directly into the micro-page builder changes the game for a few reasons:
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Consistent Branding: Instead of using a third-party service, users can have short links that match their own domain.
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Bridging the Physical Gap: QR codes are the most efficient way to move someone from a physical location—like a storefront, an event flyer, or a business card—directly to your digital content.
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Actionable Analytics: By owning the link shortener, we can provide better data on how, when, and where people are engaging with your content.
I'm now hard at work integrating these features into the core build. It's a bit of a detour from the original plan, but thanks to that conversation with Greg, I know the final product will be much more useful for everyone. Stay tuned for more updates as these tools take shape.